We tapped a handful of experts

Where to Buy Sex Toys Online: 15 Stores to Shop in 2025

If your sex life has come to feel monotonous, sex toys can help you conjure more intense versions of sensations you already enjoy, and help yourself feel more closely connected to your partner. There’s a widespread misconception that sex toys are a thing you use before you meet your partner—or something you use for solo play when they’re out of town. But sex toys aren’t just for single folks Motorized Telescopic Gasbag Stroker, Lisa Finn, a sex educator at Babeland, tells SELF. When it comes to sexual pleasure, there are plenty of sex toy products out there to help you succeed. The best sex toys for couples can really shake things up in the bedroom, so we’ve curated a list of top-notch sex toys for you and your partner to enjoy. We tapped a handful of experts, too, to give us specific products they like and general things to look for when scoping out toys for you and your boo(s).

From handcuffs to spanking sticks, there are so many BDSM sex products at Freaky Fun to find pleasure in pain. Experience intimate connection and mutual pleasure with our strapless strap-ons. These innovative toys feature a bulb-shaped end that is inserted into the wearer’s vagina, allowing for hands-free penetration and simultaneous clitoral stimulation.

Bianca Alba, MPH, is a nonbinary sexual-health educator Steel Wire Neck Collars For Male And Female, consultant, and journalist based in Chicago. She/they are passionate about normalizing healthy discussions of sexuality in everyday life. We tested the Zalo Bess as an alternative to the Zumio S. Like the Zumio S, the Zalo Bess has a narrow tip for precise stimulation. It comes with three attachment tips, which in our tests did not produce significant functional differences. The Bess’s handle can technically serve as an insertable G-spot vibrator, too, but we found that feature impractical and therefore chose not to test it. Although this toy is a great value and provides pinpoint stimulation similar to that of the Zumio S, its primary drawback is its control panel.

Punish your partner for being disobedient with one of our rock-hard paddles and make sure they get the message! The possibilities are truly endless Chastity Belt and Chained Thigh Cuffs Set, as this is your opportunity to go wild and let your imagination run the show. Take a look at some of our best vibrators for her, men’s toys and the best for couples. Or Thick Iron Locking Collar With 4 Ring For Male And Female, of course, you could switch between the two, if you’re not bothered with full-vulva stimulation.

In an earlier version of this guide Male And Female Stainless Steel Spiked Dog Collars, we named the CalExotics Silver Bullet as our budget pick. Subsequently we concluded that the pricier but cordless Satisfyer Purple Pleasure offered stronger vibrations, was made of better-quality materials, and was more aesthetically pleasing. We recommend water-based lube because it is safe to use with all types of toys.

One SELF editor called the compact Maude Vibe the “sex toy I didn’t know I needed.” Its slim The Metal Spreader Anal Lock, elongated body lets you use it like an extension of your finger, with a tapered tip that targets the clit. This simple, whisper-quiet vibe has three intensities that ramp up from fluttery to “eye-poppingly powerful,” she says. If your search for the best sex toy is feeling like an Easter egg hunt, let us point you to Je Joue’s ILY Pebble. While it’s the size and shape of a skipping stone, the aptly named Pebble is anything but rock-hard—instead, it’s made of ultra-squishy silicone. If you’re short on storage space, you’ll love this three-in-one vibrator from Playboy.

Thanks to the guiding hands of sexual expression in film and writing, people can integrate sextoys into their own personal journeys of self-exploration without the fear of judgement or failure. Helping to work through the frustrations and confusion that personal sexuality can often bring with it. Letting sex toys in India become as much of a norm as they are in other countries. Creating a movement that embraces the empowerment of self-expression and love. Underscored by the buzzing joy of sex toys for men and women alike. “This is the Ferrari of men’s sex toys,” prefaces Stephanie Matto, co-founder and CEO of Unfiltrd.

The internal structures of the clitoris extend down to either side of the vagina Locking Steel Female Chastity Belt Nalone Idol Plus Trusting Rotating Vibrator, which is where you’ll find the G-spot—the area stimulated by toys that curve toward the front of your body. We opt to be as specific as possible and use anatomical terms to describe individual erogenous zones—and there are way more than just P and V. As the star of the kink-fest Fifty Shades of Grey films, you wouldn’t expect Dakota Johnson to make such classic sex tech products. But this grey bullet from her sexual wellness brand Maude would attest otherwise. All bullets are pretty subtle since they’re so small Fully Automatic Masturbation Cup, but it’s also important to consider accessibility, says Wendasha Jenkins Hall, PhD, sex educator and researcher based in Atlanta.